Aside recently launched!

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^{"Aside helps you to answer technical questions during a sales call, by showing real-time suggestions from your docs."}

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^{TL;DR: Aside listens to your sales calls and surfaces answers from your docs, Slack, and past calls, helping tech sales reps answer technical questions.}

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Founded by Jun Kim, Chanhee Lee & Sanghun Lee

Jun and Chanhee were the founding engineers of Airbridge.io. Jun worked with 50+ reps as a solutions consultant - the person who answers technical questions on calls. So basically, they are replacing their past selves with AI!

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Everyone’s using AI for sales these days - emails, outreach, everything - except the part that actually matters: the call.

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❌ Problem: The Knowledge Gap in Sales

Sales reps often freeze when faced with technical questions. Like:

Are HSTS or strict transport policies enforced during data transmission?

Most say, “Let me get back to you”, and the deal cools off. That’s why teams burn $60K+ a year on coaching, mock calls, and LMS exams. I’ve paid that bill too.

But onboarding drags. Products change fast. Tech-savvy AEs are rare.

What if your reps could pull the right answers instantly– straight from your best calls, API docs, or Slack threads?

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✨ Solution: Let your reps cheat on sales calls

Aside listens to your sales calls and surfaces real-time answers pulled from your docs, HubSpot, or past calls. It's like pressing 𝚌𝚝𝚛𝚕+𝚟 on your company’s knowledge into every rep – so anyone can sound like your best rep.

🎬 Watch our launch video 👇

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How it works

🔎 Get answers from your docs, Slack, and past winning calls.
When a tough question hits, just click “How can I answer?” - the right answer lands in 800ms. No guessing, no “let me get back to you”.

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📝 Live coaching that catches what you miss
When you miss a key pain point, Aside flags it live — before the deal goes cold. It nudges what to ask next and coaches you using your playbook — BANT, SPICED, whatever your team runs on.

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💬 Preload your cheatsheets as Live Cards

‍Turn your best answers into in-call cards that pop up right when you need them. No more flipping tabs — your best answers, ready the moment the question hits.

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🎓 Coaching feedback, remembered by AI

‍After the call, Aside reviews what happened, gives you feedback, and turns it into live suggestions for the next one - so you never repeat the same mistake.

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Learn More

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^{🌐 Visit asidehq.com to learn more.}

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^{👉 Try it: AsideHQ.com}

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^{🤝 Know any B2B tech startups that are actively hiring new reps? Intro them!}

^{📩 Been using sales coaching tools? Reach out to the founders, they have a special offer for you! Reach out to Jun here or Chanhee here.}

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^{👣 Follow Aside on LinkedIn & X.}