Booko recently launched!

Launch YC: Booko (W26) – Dynamic pricing for businesses that sell time slots

"Never Lose Money on Unsold Appointments Again"

TL;DR: Booko is a pricing engine for businesses that sell time slots that uses dynamic pricing to fill more appointments during slow times (similar to how airlines and Uber price unused capacity).

Founded by Will Hall & Arjun Saluja

Product Video:

https://www.youtube.com/watch?v=hpmFz1jo2WI

Problem/Solution:

Time-slot based businesses all face the same issue: every unsold hour is $0 revenue. Demand is often uneven, and existing tools give customers no incentive to choose those slower times.

Booko integrates with existing booking systems to automatically adjust prices and incentives based on historical utilization, real-time availability, and demand. Like airlines or Uber, they price unused capacity while staying inside the business’s existing workflows. Early customers see around a 20% revenue lift by filling time that would have otherwise gone unsold.

Booko works anywhere people sell their time, from fitness-studios and med-spas to tutors, consultants, and professional services.

They would love to speak with decision makers at any time-slot-based businesses that want to maximize their revenue! Booko is a great fit for any high fixed-cost business that’s selling their time. Some examples include: class-fitness studios, med-spas, tutoring centers, consultants, personal trainers, movie theaters and event venues, hair salons, accounting firms, and other appointment-based businesses with uneven demand.

Learn More

🌐 Visit  bookoapp.com to learn more.
🤝 Feel free to email Arjun here or WIll here.  

🙏 Find a time to chat here.
👣 Follow Booko on LinkedIn.

Posted 
February 6, 2026
 in 
Launch
 category
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