Questom 👕 Launches: AI Sales & Support for the Custom Merchandise Industry
"From lead capture to quoting to order creation, coordinated AI agents handle sales, service, and integrations, a full operating system for modern wholesalers."
TL;DR: Questom trains AI sales and support agents that understand the workflows, language, and order complexity of custom merchandise (branded apparel, hard goods, promotional products). Questom agents live inside the existing communication channels shops already use: phones, email, web chat, SMS, and handle customer conversations end-to-end, routing to humans only when needed.
Questom AI: Built for Custom Merchandise
Founded by Ritanshu Dokania & Abhimanyu Yadav
Hey everyone! Meet Ritanshu and Abhimanyu from Questom. They’re building AI sales and support agents for the custom merchandise industry.

👥 About The Founders
Ritanshu comes from a family business in custom merch operating for 75+ years, worked at Tesla and Google (Project Wing), and previously grew a bootstrapped SaaS product to $45K ARR.
Abhimanyu spent 7 years working on conversational intelligence at Apple, and holds a CS degree from IIT Kanpur and a graduate degree from Columbia.
They’re combining deep industry experience with applied ML expertise to solve a real operational problem.
🚨 The Problem
Custom merch companies handle a constant stream of inbound requests: “Can you do this product?”, “How much would this cost?”, “Can it be done by next Friday?”, “What’s the status of my order?”
Most of these businesses run with very small teams who are also juggling production, supplier coordination, scheduling, and fulfillment. When things get busy, response times slip. Requests pile up. Follow-ups get missed. And customers quietly move on.
This leads to:
- Lost orders.
- Staff burnout,
- Revenue leakage that’s hard to see but very real.
Generic chatbots don’t help because every order is custom, and communication has to reflect real production constraints, not canned responses.
💡 The Solution
Questom builds AI sales & support agents that understand the workflows and order patterns of custom merchandise.
The agent answers inquiries instantly, collects order details, checks constraints, manages follow-ups, and handles repeat customer communication, inside the existing channels teams already use (email, chat, SMS, phone, etc.).
When needed, it hands off seamlessly to a human with context.
What this means operationally:
- Faster first responses.
- Fewer dropped inquiries.
- More jobs closed.
- Less time spent rewriting the same messages every day.
⚡ Impact
Early customers are automating up to 50% of their inbound sales and support workflows, clearing backlogs and capturing orders that used to slip through.
Learn More
🌐 Visit questom.ai to learn more.
🤝 If you know a branded merchandise provider, a corporate apparel or promo products shop, or a fulfillment / merch operations leader, the founders' would love to talk.
📧 Email the founders' here or book a meeting.
👣 Follow Questom on LinkedIn.
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