Selfin Launches: Building the First AI Bank 🏦
"Manage all your financial products from one place while AI optimizes your finances automatically."
TL;DR: Selfin is building the first AI Bank. They are starting with an all in one financial platform where you can connect all your financial products: credit, investments, crypto, 401k, savings and get personalised recommendations powered by AI.
Founded by Joel Tomas Pimentel & Paula Gutierrez
They met while studying at Imperial in the UK, and after moving to the US to finish their master’s thesis at MIT & Stanford, they realised how lagging the US banking experience was compared to other places.
They couldn't stand the status quo, so they are fixing it.
Paula - Aerospace Eng grad from Imperial & MIT, previously worked at NASA and BofA
Joel - Aerospace Eng grad from Imperial & Stanford, previously worked at BCG
The problem ❌
Banking is painful.
Your money is scattered across different apps that don’t talk to each other, leading to bad rates, high fees, and poor financial choices. If you actually want to manage your finances properly, you end up juggling budgeting tools, spreadsheets, and hours of research.
The solution ✅
That’s why they are building Selfin. They want to create a banking experience with full context of your personal situation. Their mission is to create personalised financial products and ultimately build the first large AI-native neobank in the US.
They are starting with an AI-powered assistant that acts for you, using financial agents to automate everything. And they will incorporate further banking products along the way.

Learn More
🌐 Visit selfin.app to learn more.
👉 Get early access and become one of their beta testers at www.selfin.app
🤝 They are determined to build something people want, so if you want to help them shaping their product with your feedback, join the waitlist and/or contact the founders here.
👣 Follow Selfin on LinkedIn & X.
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