The Replay Company recently launched!

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^{"Test features before users do"}

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^{TL;DR: The Replay Company gives you free unlimited session replays + lets you A/B test in simulation instead of on real users. Drop in their SDK, collect session replays for 15 days, and their AI builds behavioral models for every one of your users that predict how changes will perform before you ship them.}

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Founded by Tejas Bhakta

This started when he kept seeing early-stage companies launch suboptimal experiences because they were scared to make decisions without A/B test data. The standard advice of "test everything" doesn't work when you can't afford to give half your users a bad experience.

The breakthrough came from realizing session replay data contains way more behavioral context than traditional analytics. They can see not just what users click, but how they think through decisions.

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The Problem

You only get to launch a feature once. Your landing page, onboarding flow, pricing page - you get one shot at first impressions. But everyone says "just A/B test it" which means half your users get the worse version while you figure things out.

This is especially brutal for:

• B2B companies where every prospect matters
• Early-stage startups with limited traffic
• High-stakes flows like checkout or signup

The irony? By the time you have enough traffic for meaningful A/B tests, you've already lost customers to poor first impressions.

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Their Solution

The Replay Company turns session replay data into predictive user simulations:

✅ Collect: Their lightweight SDK captures session replays and analytics
✅ Learn: After 15 days, AI extracts behavioral patterns per user
✅ Simulate: Upload a screenshot or preview link with changes, get results like "Checkout Flow B increases completion by 20%" across users
✅ Ship: Deploy the winning version to all users from day one

The key insight: Session replays capture the full context of user decisions - mouse movements, hesitations, reading patterns - not just final clicks. This gives us enough behavioral signal to model decision-making with surprising accuracy.

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Try It

They are in beta with early customers. Simulation results have been matching real A/B test outcomes within ~5% when they validate them.

Pricing: Free Unlimited Session Replays. Only pay for AI simulated tests after a generous free tier.

👉 Sign up: https://thereplaycompany.com/

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Call to Action

Engineers - If you're frustrated with the A/B testing vs user experience tradeoff, try them out
B2B companies - They are especially looking for beta testers who can't afford to experiment on prospects
Feedback - Reach the team here.  

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‍Learn More

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^{🌐 Visit thereplaycompany.com to learn more.}

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^{💫 Pricing: Free Unlimited Session Replays. Only pay for AI simulated tests after a generous free tier.}

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^{👉 Sign up: https://thereplaycompany.com/}

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^{🤝 Feedback - Reach the team here.}  

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^{‍‍👣 Follow The Replay Company by Morph on LinkedIn & X.}

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