Laurence Launches: Automated Amazon Advertising
"Automated Amazon PPC that actually works"
TL;DR:
- Most brands lose money advertising on Amazon after margin
- Agencies outsource simplistic copy-paste playbooks to offshore workers
- Existing software are rudimentary rules engines that break with any bad variance
- Laurence drives performance using reinforcement learning and training their own conversion-rate-aware transformer models
- Their quant system is automating $10 million in live ad spend, increasing advertising profits by 15-20% while growing total revenue.
Founded by Matthew Chen & Leo Gierhake
Matt
- built the Data Science Agent at Google
- tuned the Facebook friend suggestion model at Meta
- was the third engineer at a health-tech startup
Leo
- made $250k as a high-stakes poker pro at 17
- founded a crypto investing startup at 18
- was a researcher at Jump Trading
They started off building a horizontal data science agent for enterprise, and from their hundreds of conversations with anyone who had a problem with data, they learned how desperately brands on Amazon needed PPC automation that works.
Ask
If you know any CPG brands or SMBs selling on Amazon, they would love an introduction :)
Learn More
🌐 Visit www.trylaurence.com to learn more.
🤝 Reach out to the founders here.
⭐ Give Laurence a star on Github.
👣 Follow Laurence on LinkedIn & X.
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